Participate in a Webinar led by the Stanford Social Innovation Review
Join the Role of Brand in the Nonprofit Sector project co-leads and Harvard faculty Christopher Stone and Nathalie Kylander for a webinar led by the Stanford Social Innovation Review. The webinar is part of the SSIR Live! series and is based on the popular article co-authored by Stone and Kylander, “The Role of Brand in the Nonprofit Sector,” in the Spring 2012 Stanford Social Innovation Review. Webinar participants are encouraged to read this article prior to the webinar.
During the webinar Stone and Kylander will discuss the changing role of brand in the nonprofit sector, and describe a new conceptual framework they have created—Nonprofit Brand IDEA—in which “IDEA” stands for brand integrity, brand democracy, brand ethics, and brand affinity. The webinar will be moderated by Eric Nee, managing editor of the Stanford Social Innovation Review.